Users: 37 Live Date: Jan 02 Industry: Signage, lighting and display

The Business

From its primary office in Bradford and satellite operation in Tring, Applelec Sign Components Ltd is a multiple award-winning trade supplier of signage, lighting and display components to the sign & display industry, with MD Ian Drinkwater recently holding the Presidency for the British Sign & Graphics Association.

The Issue

In 2002, Applelec needed to find an easy to use CRM and estimating solution that could handle an increasing volume of business quotations and streamline their manual processes.

"The easy-to-use Clarity CRM functionality ensures critical information is gathered in a straightforward, logical and structured way. We now have an integrated workflow solution for our sales, production and accounts departments which has delivered streamlined manufacturing and financial processes."

- Keri Stephenson, Applelec Sign Components

The Solution

Clarity Professional is now used in every department to streamline, integrate and coordinate business activity. “The system’s ease of use, with instant access to customer details and consecutive records of all past quotations, is something we have come to rely upon implicitly,” expresses Keri Stephenson, Applelec’s PR & Marketing Officer.

“In over nine years of use, Clarity has contributed significantly to the time management of Applelec’s staff, aiding an increase in productivity whilst creating a detailed financial record of our company activity.”